DVDA Secretary

Sandi Taylor
Director of Accounts,
Technicolor Content Services,
Burbank, California, USA 

Sandi Taylor has a long and distinguished career - here are some highlights:

TECHNICOLOR, Burbank, CA.   2002 – Present
Director of Accounts

ß Responsible for all aspects of Account Services for major and independent studio accounts.
ß Build relationships with accounts to ensure growth and profitability of existing and new clients.
ß Restructured the account services teams based on a customer focused philosophy; enhancing efficiencies, improving service levels, and measuring effectiveness.  
ß Developed and presented training programs for employee development
ß Developed business and account plans for major and independent studio accounts
ß Preparation and management of RFP responses/successful awards
ß Aggressively expanded customer base and increased revenue growth
ß Improved forecast methodology, established key drivers and best practices to enhance forecast accuracy
ß Responsible for pricing proposals and negotiation
ß Budget Management
ß Manage cost control and effective resource utilization


5.1 ENTERTAINMENT GROUP, West Los Angeles, CA.    2002-Present
Vice President

∑     Responsible for production process of DVD titles for major entertainment companies
Including overseeing the schedule through mixing, mastering, authoring            compression/encoding, graphic design, and packaging.
∑       Develop, build and maintain long term business relationships
∑       Personally brought in over $2M in revenue in 14 months
∑       Developed project management/customer service team.   
∑       Responsible for sales, service and, production management teams.
∑       Wrote and implemented the production services plan for DVD, DualDisc and UMD
            production.
       
PANASONIC DISC SERVICES CORPORATION,  Torrance, CA     1997 – 2002
Manager, DVD ROM & Audio Sales and New Business Development

∑ Introduced DVD format to major entertainment companies, including Hollywood studios, major music labels, software companies, and PC manufacturers.  Developed strategic relationships with accounts such as IBM, Apple, Compaq, Dell, Microsoft, BMG, EMI, Universal, and others.  Worked on development team for strategy with major Hollywood studios, for authoring services.  Clients included, Fox, Paramount, Universal, MGM, and others.
∑ Represent company at industry events as an invited speaker for DVD technology. Recognized by industry leaders as a pioneer in the launch of the DVD format. Recipient of DVD excellence award in 1999.
∑ Obtained 3 year contract for Music Video and DVD audio at EMI North America and Universal Music. 
∑ Manage all sales contract negotiations, qualification requirements, and create strategic partners for long term business relationships.
∑ Communicate and recommend strategy to better manage customer expectations within our organization.
∑ Develop sales plan for encryption/copy protection technology for DVD Audio.

CREST NATIONAL CORPORATION, Hollywood, CA     1996 – 1997
Manager, Sales and Marketing

∑ Achieved over $8M revenue in first year.
∑ Created and implemented the sales and marketing plan for CD/DVD start up division.
∑ Hired and trained sales force, both inside sales and senior account executives.
∑ Developed Dealer, and Manufacturer Rep Network
∑ Developed project management/account services organization.
∑ Managed key accounts, wrote customer contracts, and established price guidelines.
∑ Developed company sales literature, wrote press releases, and created advertising campaigns.


QUEBECOR PINTING USA CORPORATION,  Los Angeles, CA    1995 – 1996
Global Account Manager, IBM

∑ Developed IBM account and determined sales management strategy worldwide.
∑ Responsible for selling print, duplication, and a full line of fulfillment services.
∑ Generated $12M in revenue within 6 months.
∑ Hired and trained inside support personnel.


KAO INFOSYSTEMS CORPORATION,  Los Angeles, CA    1987 – 1995

OEM Sales Manager, Software Services Group  (1992 – 1995)
∑ Global account responsibility for Apple and IBM Corporations, and manage client services for both accounts. Revenue responsibility of over $8M annually.
∑ Created sales materials, budget, market research, and pricing models.

Western Regional Sales Manager, Information Products Group (1987 – 1992)
∑ Managed 6 sales reps, and 4 inside sales support people. Responsible for $20M in sales revenue. Consistently achieved at or above quota goals. Number 1 region, 3 years in a row.
∑ Developed distributor sales incentive programs, wrote compensation programs to improve sales performance, and created sales materials for distributor and rep programs.


EDUCATION

BS,  Ohio State University, Columbus Ohio.
Proficient at Microsoft Word, Excel, PowerPoint, and Outlook.
Wharton School of Management – Executive Management Program
Northwestern School of Business – Leadership Program